All Posts by Rob Green

Gary Halbert

Gary Halbert’s Hamburger Stand Story

Let’s say you owned a hamburger stand… I speak to a lot of business about their marketing, sales and how to profitably grow and scale their business. And, I spoke with a prospective client recently and it reminded of a question Gary Halbert (one of the greatest copywriters of all time) used to ask: “If […]

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willpower-is-a-limited-resource

Willpower is a Limited Resource…Or is it?

Willpower is a Limited Resource Or is it? Studies have shown that WILLPOWER becomes depleted as it is used… And, as a result it can “run out” So, if you’re trying to stop eating certain foods… Or, you’re trying to do XYZ consistently (cold call, go to the gym, etc.)… As you POWER THROUGH your […]

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You Are Not What You Do

You Are NOT What You “Do”

You are not what you “do” or the service you provide. It’s natural that most entrepreneurs believe they are the service they provide. A dentist feels like they are in the business of doing dental procedures. A roofing contractor feels like they are in the business of roofing. An accountant feels like they are in […]

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2 Reasons Your Website Needs to be Mobile Friendly

2 Reasons Your Site Needs to Be Mobile-Friendly

If your website is not mobile-friendly, you are shooting yourself in the foot. This point cannot be sugar-coated. Your site must be mobile-friendly. In fact, I would recommend that everything you do when it comes to your website and online marketing is done from a “mobile-first” point of view. Reason #1: Over Half of All […]

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21 Local Citation Sites for Canadian Businesses

21 Local Citation Sites for Canadian Businesses

A business citation is simply a mention of your business’ Name, Address or Phone Number. This is often referred to as your business’ “NAP”. Business citations play a strong role in local search engine optimization (“SEO”) and how well your website ranks. But, citations are even more important in helping your Google My Business listing […]

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Mobilegeddon 2016

Mobilegeddon 2016: Should You Be Concerned?

Two days ago Google finally rolled out their second version of their mobile-friendly update (source). Should you be concerned? Well first off, version #1 (May 2015) wasn’t as disastrous as most SEOs warned it would be (source)…as I predicted in an Investment Executive article last year (source). And to be honest, I don’t expect this […]

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