Category Archives for "Strategy"

Gary Halbert

Gary Halbert’s Hamburger Stand Story

Let’s say you owned a hamburger stand… I speak to a lot of business about their marketing, sales and how to profitably grow and scale their business. And, I spoke with a prospective client recently and it reminded of a question Gary Halbert (one of the greatest copywriters of all time) used to ask: “If […]

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You Are Not What You Do

You Are NOT What You “Do”

You are not what you “do” or the service you provide. It’s natural that most entrepreneurs believe they are the service they provide. A dentist feels like they are in the business of doing dental procedures. A roofing contractor feels like they are in the business of roofing. An accountant feels like they are in […]

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