In episode 1 of The Brand Growth Project with Rob J Green and Ryan McKenzie, the guys talk about how to scale your ecommerce business by leveraging your customer lifetime value (CLV) and lifetime/longterm value. In this episode of The Brand Growth Project, Rob and Ryan discuss calculating your customer life time value and how … Read moreHow to Scale Your Ecommerce Business by Leveraging LTV Data
Let’s say you owned a hamburger stand… I speak to a lot of business about their marketing, sales and how to profitably grow and scale their business. And, I spoke with a prospective client recently and it reminded of a question Gary Halbert (one of the greatest copywriters of all time) used to ask: “If … Read moreGary Halbert’s Hamburger Stand Story
Willpower is a Limited Resource Or is it? Studies have shown that WILLPOWER becomes depleted as it is used… And, as a result it can “run out” So, if you’re trying to stop eating certain foods… Or, you’re trying to do XYZ consistently (cold call, go to the gym, etc.)… As you POWER THROUGH your … Read moreWillpower is a Limited Resource…Or is it?
You are not what you “do” or the service you provide. It’s natural that most entrepreneurs believe they are the service they provide. A dentist feels like they are in the business of doing dental procedures. A roofing contractor feels like they are in the business of roofing. An accountant feels like they are in … Read moreYou Are NOT What You “Do”
If your website is not mobile-friendly, you are shooting yourself in the foot. This point cannot be sugar-coated. Your site must be mobile-friendly. In fact, I would recommend that everything you do when it comes to your website and online marketing is done from a “mobile-first” point of view. Reason #1: Over Half of All … Read more2 Reasons Your Site Needs to Be Mobile-Friendly
Video Summary Learn how to check to see if your site has a Google penalty and diagnose what penalty your site has. In the video, Rob walks through examples of a Panda Penalty, Penguin Penalty and even finds a site affected by the Exact-Match-Domain (EMD) update. Click Here to Watch on YouTube Google penalties discussed … Read moreGoogle Penalty Check: Identifying & Diagnosing Google Penalties
A business citation is simply a mention of your business’ Name, Address or Phone Number. This is often referred to as your business’ “NAP”. Business citations play a strong role in local search engine optimization (“SEO”) and how well your website ranks. But, citations are even more important in helping your Google My Business listing … Read more21 Local Citation Sites for Canadian Businesses
Two days ago Google finally rolled out their second version of their mobile-friendly update (source). Should you be concerned? Well first off, version #1 (May 2015) wasn’t as disastrous as most SEOs warned it would be (source)…as I predicted in an Investment Executive article last year (source). And to be honest, I don’t expect this … Read moreMobilegeddon 2016: Should You Be Concerned?