Strategy Archives - Direct-to-Consumer Ecommerce Marketing Consultant

Gary Halbert’s Hamburger Stand Story

October 10, 2019January 14, 2017 by ROB J GREEN

Let’s say you owned a hamburger stand… I speak to a lot of business about their marketing, sales and how to profitably grow and scale their business. And, I spoke with a prospective client recently and it reminded of a question Gary Halbert (one of the greatest copywriters of all time) used to ask: “If … Read moreGary Halbert’s Hamburger Stand Story

You Are NOT What You “Do”

October 10, 2019July 11, 2016 by ROB J GREEN

You are not what you “do” or the service you provide. It’s natural that most entrepreneurs believe they are the service they provide. A dentist feels like they are in the business of doing dental procedures. A roofing contractor feels like they are in the business of roofing. An accountant feels like they are in … Read moreYou Are NOT What You “Do”